Jesse Draper
PERSONAL BRAND + SHORT-FORM CONTENT
Jesse Draper is a venture capitalist and founding partner of Halogen Ventures. I began supporting Jesse’s personal social media in March 2025, creating short-form content for Instagram that translated her work, expertise, and day-to-day experiences into content for her personal brand.
My work focused primarily on repurposing long-form content into Reels, as well as creating original, trend-driven, day-in-the-life, and thought-leadership content.
ROLE
Social media + content
TIMELINE
Sept 2024 - March 2025
CHANNELS
01
Long-Form to Short-Form
Much of my work with Jesse focused on finding strong moments within longer-form content and turning them into short-form Reels. I repurposed podcast appearances, panels, conference talks, and other long-form footage into concise Instagram content.
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02
Thought Leadership
I also created Reels that highlighted Jesse’s perspective and expertise as an investor, turning ideas and conversations from her work into approachable social content for her personal audience.
03
Personality + Behind the Scenes
Jesse’s personal brand also gave us room to show more of her personality. I created trend-driven and day-in-the-life Reels that brought a lighter, more personal side to her content while still feeling consistent with her professional brand.
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