Maple Family App
SOCIAL CONTENT CREATION
Maple is an AI-powered family assistant that helps families manage meals, shared schedules, tasks, email, and trips in one platform, making the administrative work of running a household easier to manage and share.
I supported Maple during a six-week content creation project, working from strategy, concepts, and copy provided by the brand's fractional marketing lead. My role was focused on creative execution, turning those ideas into polished social content through carousel design and short-form video.
ROLE
Social media + content
TIMELINE
Six-week project | Remote
CHANNELS
01
Carousel + Static Design
I designed social carousels and static posts from provided concepts and copy, translating each idea into engaging, easy-to-follow visual content. My focus was on layout, visual hierarchy, pacing, and creating cohesive slides that felt consistent with Maple's existing brand.
02
Short-Form Video
I also created and edited Reels from provided concepts, translating the creative direction into short-form video designed for social. My role included assembling footage, editing, text and pacing, and bringing each concept to life within Maple's established visual style.
